OUR STORY
We’ve been obsessed with coffee since the late 1980s, when our co-founder Lindesay Smith took a year out to chill on the North Shore of Oahu, Hawaii. He went for the surf, but fell in love with the coffee, learning his craft as understudy to a master roaster at the renowned ‘Coffee Gallery’ in the historic beachside town of Haleiwa.
Back home in 1989, Lindesay was one of the pioneers of the New Zealand coffee scene, inviting Kiwis to put down that cup-of-instant and embrace the espresso, long black and flat white. He founded the Sierra chain of cafes with the first branch on Jervois Road, Ponsonby, Auckland, introducing customers to the fine art of coffee roasting.
Lindesay’s award-winning velvety smooth signature roast went on to win numerous awards and inspired the Village Market blend we still produce today: a medium-dark roast with flavours of rich dark chocolate, stone fruit and hazelnut.
IT ALL STARTS WITH THE BEANS
We select our high-grade Arabica beans from the world’s finest coffee estates across Africa, the Americas, the Middle East, and the Pacific. Each batch is lovingly roasted in our Matakana roastery to the precise moment when the beans attain their optimum flavour and aroma.
Whether you prefer to grind your own beans, brew a plunger or use our locally-produced coffee pods, all of our coffee is roasted, packed and delivered fresh so you can enjoy the richest flavours in your morning cup.
We source only the finest beans from Columbia, Kenya, Ethiopia, Guatemala, Papua New Guniea, Brazil, & Mexico
COFFEE BRINGS US TOGETHER
Whether you’re chatting to your favourite barista, meeting friends at the Village Market, or perched at the kitchen counter with the kids, coffee fuels connection.